Live! Casino & Hotel in Hanover, Maryland, has named Dedren Bailey as vice president of marketing. Bailey, who has more than 15 years of experience in the hospitality and gaming industries, will be charged with increasing player development, maximizing the casino’s profitability and elevating brand awareness throughout the region.
Bailey will oversee all aspects of marketing and sponsorships, including advertising, entertainment, loyalty programs, bus marketing, special events and social media. He will also focus on aligning all casino marketing strategies with the new flagship luxury Live! Hotel, set to open in the spring.
Bailey most recently was director of marketing at Harlow’s Casino Resort & Hotel in Mississippi, where he successfully led the marketing strategy for the resort’s $15 million renovation and expansion, and increased revenue with the creation of the property’s first tiered loyalty rewards program.
Before that, he worked for Pinnacle Entertainment properties in Louisiana as the advertising and entertainment supervisor for Boomtown Casino & Hotel, and as an entertainment and promotions team member for the L’Auberge du Lac Casino & Hotel.
