Officials of Sands China Ltd. say the firm’s Londoner property in Macau will be home to the city’s first hybrid MICE broadcast space. It’s part of Macau’s attempt to continue the convention business despite disruptions caused by the Covid-19 pandemic.
Asia Gaming Brief reported that an extended-reality studio called Smart Stage will offer professional broadcast quality live-streaming capability and hologram functionality. It reportedly improves on “green screen” technology, allowing presenters to “interact with real-time visual markers to deliver a more authentic experience.”
Sands said the space was designed by the entertainment production team that has produced events for Bruno Mars and the Rolling Stones.
Stephanie Tanpure, Sands China’s vice president of sales, said, “In an ever-changing environment, one constant we face in the MICE industry is the need to create engaging events and experiences whether that be virtually, hybrid, or in-person. Hybrid solutions are quickly redefining the future of meetings and events, and we are excited to be leading this space in Macao.”
She said Smart Stage has enabled the company “to conduct virtual site inspections, product training, live talks and other events to remain front of mind even in the midst of the global pandemic.”
