IGT subsidiary Lottomatica, the Rome-based gaming, lottery, iLottery and iGaming operator, recently launched lottomatica.it , an affiliate program for its Italian online gambling web portal. Managed by Paysafe’s Income Access platform and licensed by Italian gambling regulator AgenziadelleDogane edeiMonopoli, Lottomatica’s lottomatica.it offers Italian players online sportsbetting on local and international football matches, tennis, baseball, volleyball, hockey and other sporting events, plus live betting. It also offers an online casino with more than 100 state-of-the-art branded slots plus table games including live-dealer blackjack and roulette and online poker tournaments.
A variety of iLottery options–including Lotto online, 10&Lotto online and online instant lotteries like “Gratta e Vinci” (scratch and win) also will be available at lottomatica.it.
An affiliate program will be provided through the Income Access platform, a 4-time winner of EGR’s Affiliate Software B2B Award. The flexible program offers affiliates commissions plus a player-referral bonus in addition to the brand’s standard welcome bonuses.
IGT Head of Digital Product Development & Marketing Gianfranco Allocca said, “Lottomatica parent company IGT has a longstanding and successful business relationship with Income Access, so the platform was a logical choice when we prepared to launch lottomatica.it’s affiliate program. We look forward to using the platform’s sophisticated capabilities, and reporting and analytics suite to give a boost to our player acquisition via the affiliate channel.”
Paysafe Chief Executive Officer of Income Access and Digital Wallets Lorenzo Pellegrino added, “We’re excited to further extend our partnership with Lottomatica for the launch of the lottomatica.it affiliate program. Lottomatica has a very high brand profile in Italy, an iGaming market that is growing strongly and offers European affiliates an increasingly important revenue opportunity.”
