Hollywood Casino in Baton Rouge, Louisiana will become the Queen Baton Rouge this fall as part of a “complete brand transformation,” according to the property’s new owners Queen Casino & Entertainment.
President and Chief Executive Officer Terry Downey said, “We are thrilled to introduce the Queen Baton Rouge, a new brand that reflects the excitement and exceptional offerings that have been coming to fruition at Hollywood Casino Baton Rouge. With this comprehensive revolution of the Queen Baton Rouge, we are introducing a new era for the historic property, one that enriches the gaming, entertainment and dining experiences for our guests.”
The rebranding still awaits approval from the Louisiana Gaming Control Board.
Officials said the $85 million renovation project will include moving the casino to land and expanding the footprint from 62,000 square feet to more than 100,000 square feet. Also, owners said the property will offer more than 750 gaming machines, 18 table games, a newly designed DraftKings Sportsbook and a full-service restaurant and entertainment venue. Three new quick-service restaurants, Shaq’s Big Chicken, Woks Noodle Bar and Capitol Coffee Baton Rouge, also will open.
