Loveman Joins Aetna

Caesars Entertainment Chairman and former CEO Gary Loveman (l.) is joining the Aetna insurance company to head a new health services division. Loveman still has the responsibility of overseeing Caesars’ escape from bankruptcy, however.

Caesars Entertainment Corp. Chairman and former CEO Gary Loveman has joined the Aetna insurance company to oversee a new division for the Hartford, Conn.-based provider.

Aetna announced last week that Loveman will become an executive vice president and president of a newly expanded health services organization, which now will include Aetna’s consumer business.

Loveman will oversee integration of the consumer capabilities into a “more affordable end-to-end consumer experience.”

Loveman, who resigned as Caesars CEO at the end of June, will remain chairman of Caesars Entertainment and continue to oversee the bankruptcy reorganization of its largest operating division.

“I’m pleased to join Aetna as the company prepares to nearly double in size through the planned acquisition of Humana,” Loveman said in a statement.

Loveman will report to Aetna Chairman and CEO Mark Bertolini and will join Aetna’s senior leadership team. Loveman had been with Caesars, formerly Harrah’s Entertainment, since 1998 when he announced his plans to step down in February.