Gaming operator Luckbox has expanded its partnership with EveryMatrix, begun in 2019 with esports betting on the OddsMatrix sportsbook platform, with a new offering that features a selected range of live traditional sports.
The new agreement allows Luckbox to expand its reach to over 105 traditional sports. Each month players will have 85,000 pre-match events, 70,000 live events, and 450 types of bets for traditional sports. Fans will also be able to access features including bet builder and cash out.
Quentin Martin, Real Luck Group Ltd.’s CEO, said, “The timing of this announcement could not have been better as the Super Bowl, the largest sporting event in the United States and a top five event globally, gets under way this week.
“Our partnership with EveryMatrix allows us to roll out the functionality with the Australian Open tennis and rugby union’s Six Nations on to the Luckbox platform following Super Bowl LV. Luckbox is a world-leading destination for esports betting, but we know most of our players also love traditional sports.
“This new functionality means they can bet on hugely popular sports such as soccer, basketball and hockey from the convenience of Luckbox—a single and secure platform that now integrates esports and traditional sports betting. On behalf of Luckbox, I want to thank EveryMatrix for helping us integrate traditional sports betting into the Luckbox platform.”
