The deluxe Louis XIII hotel, scheduled to open later this year in Macau, will have a most unusual name, reports the Macau Daily Times. According to a press statement from the Louis XIII Holdings, the hotel will be called “the 13.”
“As the business and the brand have developed, we felt that the name most accurately reflected our Macau hotel’s combination of Baroque inspiration and contemporary accents,” said Co-Chairman Stephen Hung in the statement. “Thirteen is my lucky number, and the new name along with the new logo fit perfectly with my vision. There is a hint of tradition while also suggesting a chic and fun edginess.”
The company also reported it will change its corporate name to the 13 Holdings Ltd., subject to approval by shareholders and authorities.
“Our brand represents a unique vision of a global luxury lifestyle based on strong bespoke traditions while embracing modern elements that enhance these traditions,” said Hung. “We are proud that Macau will be establishing a new world standard for ultra-luxury hotels through its native brand, the 13.”
The all-villa hotel includes 200 suites ranging from 2,000 square feet to 30,000 square feet. According to the U.K. Daily Mail, rooms at the 13 averaged £5million (US $7million) per key.
Other high-end amenities include a private elevator lobby, baroque Roman baths outfitted with stained glass and elaborate murals, and 24-hour butler service, with attendants certified by the Guild of Professional English Butlers.
The hotel will also offer Rolls Royce Phantoms for guest transportation. In 2014, Hung bought a fleet of 30 limousines, and said the chauffeurs as well as the butlers will be “specially trained in England.”
