Machine Learning: A Safe Bet For Improved Player Experience

In recent years, machine learning has become a powerful tool for businesses looking to maximize both efficiency and security—why not apply that technology to sports betting? Nikhil Koranne (l.), assistant vice president of global developer Chetu, breaks down how and why machine learning can propel sportsbooks to the next level.

Machine Learning: A Safe Bet For Improved Player Experience

Gambling and betting, especially in the sports sector, are incredibly lucrative infrastructures within the U.S. economy. In fact, according to research conducted by Statista, in 2022 alone, sports betting “generated a revenue of 7.56 billion U.S. dollars.”

This staggering statistic has also brought out some fundamental issues that come with this kind of betting. One of these issues is maintaining regulatory compliance. While adherence to regulations and standards is crucial in the gaming industry, various challenges present hurdles, including regulatory complications, data security concerns and fraud.

Recent legislation has caused the overall regulation of betting to become a more intricate matter. This has led to a significant increase in the need for solutions that ensure and maintain regulatory compliance within the industry. This reality, paired with the challenges posed by fraud and data security concerns, has left leaders within the industry looking for innovative solutions.

Fortunately, we need to look no further than machine learning (ML), which has the capacity to address these pain points while improving the player experience.

Bet-ter Analytics: How Machine Learning is Implemented

As a subset of the grander artificial intelligence, machine learning comprises custom algorithms and models that can learn from relevant data, identify patterns and make accurate predictions and decisions. This kind of technology has been used within various industries for fraud detection and predictive analytics.

Therefore, machine learning can be leveraged within sports betting to ensure that the evolving and varying regulations across jurisdictions are met, that sensitive user information is handled with the proper care and security, and mitigate instances of fraud while also enhancing the player experience with personalization, real-time insights and predictive analytics.

How is this all possible? Expert developers start by gathering pertinent data and creating an algorithm to deliver the desired information accurately. The algorithm is then trained on that data to properly identify patterns, features and relationships within said data.

Once it produces classifications or predictions, it’s tweaked to decrease the difference between the actual outcomes within the data and predictions. After training on a singular dataset of relevant information and behaviors, it is then tested with brand-new data and supervised to ensure that the desired outcome is reached.

Trying to Stay Ahead of the Game

Speaking of outcomes, what sports betting can see as a result of this technological implementation could be beneficial for sportsbooks and bettors alike. Sportsbooks could improve their market analysis and detect fraud to improve the integrity of the betting market and improve profitability and competitiveness. Additionally, ML helps sportsbooks segment their customer base and improve customer retention, also optimizing pricing strategies.

Furthermore, bettors can be protected in more than one way. Personal and sensitive information can be secured, and the overall user experience, security and integrity of the betting platform are optimized. Constant monitoring for irregularities and suspicious activities helps ensure fair, transparent sports betting. This further reinforces the credibility of sportsbooks by fostering greater trust among bettors.

Machine learning isn’t perfect — it will continue evolving and improving. Even so, the pace at which these technologies change and elevate past the last iteration is very high. It’s difficult to maneuver through all of this alone; however, with expert developers, you can make data-driven decisions regarding players and their frequency of betting or even the amount. This is all to assure that the act of betting can be enjoyed to its fullest while diminishing the potential pitfalls.

Articles by Author: Nikhil Koranne

Nikhil Koranne, assistant vice president at Chetu, a global software solutions and support services provider, oversees casino-based gaming projects, including land and internet-based casinos, sweepstakes, social gaming, and video gaming.