LAS VEGAS – Las Vegas-based cashless payments disruptor Marker Trax has added to its growing team, hiring Wayne Waxman as its new director of marketing.
A two-decade marketing industry veteran, Waxman previously held roles at e-commerce startup The Shipping Store, spearheading its launch across major online retailers including Walmart.com and Amazon Canada, as well as at Coinstar, Bluetooth SIG, global testing leader Zetec, and Fortune 100 tech giant Intel.
An expert in demand generation, digital, and partner marketing, Waxman’s track record of success also includes achieving remarkable lead growth rates while at Zetec. He was also instrumental in expanding the company’s social media presence and increasing follower growth ten-fold. He led Coinstar’s E-Payment Services launch of prepaid products in over 1,000 new retail locations throughout the United States. And at both Intel and Bluetooth SIG, he developed and executed a series of partner marketing and demand generation initiatives resulting in significant revenue growth.
“Wayne’s experience in startup tech environments, success in digital and demand generation marketing, and track record of growth made him the perfect fit for the evolution of our product and maturity of our company’s marketing division,” said Marker Trax Chief Marketing Officer Carol Thompson. “His business acumen and enthusiasm are invaluable assets to our team and to our company. He brings exciting, innovative ideas to the table, and is primed to make an immediate impact.”
Waxman’s addition is an important part of the company’s overall strategy in support of Moolah Play, the digital evolution of its cashless advance technology. He joins a group of seasoned gaming executives, support leaders, and data analysts, adding to an already-expert team. Company President Charlie Skinner adds that, “Wayne has hit the ground running to help us continue growing our market reach, and create the best player experience possible on behalf of our valued casino operators.”
About Marker Trax, LLC
Marker Trax is a cashless, digital alternative to a casino marker. The product is the first of its kind to offer regulatory-compliant casino marker technology that takes inefficiency out of issuing advances and provides casinos with the tools to manage their casino credit underwriting and repayments. Developed and patented by the company’s founder, Gary Ellis, in 2018, Marker Trax makes for a more efficient gaming experience for players. The Marker Trax system allows players to be scored and given access to their markers in minutes. Marker Trax integrates into casino operating systems, allowing for easy start-up and player tracking. More information about Marker Trax can be found on the company’s website at www.markertrax.com.
