Las Vegas-based Marker Trax, LLC and its affiliate Koin Mobile have announced the launch of Koin, a standalone gaming financial wallet platform that improves convenience and reduces costs for both patrons and operators.
Koin, combined with Marker Trax, delivers on their joint mission to create a seamless and convenient digital marker experience. The new Koin solutions allow patrons to use a single digital wallet for all their gaming, resort and general retail purchases.
“Customers want the convenience of a single digital payment solution they can fund however they choose, 24 hours a day, seven days a week, and use seamlessly throughout their resort experience, while operators love the ability to track spend, optimize brand loyalty, reduce operating costs and generate gaming lift. Marker Trax with Koin addresses all these objectives head-on,” said Charlie Skinner, chief operating officer of Marker Trax.
Customers enrolled with Koin can use a single digital wallet for all of their resort purchases, including gaming, food and beverage, accommodation and retail. Operators, in turn, will see the benefits of lower overhead cost in customer loyalty programs, increased spend and game lift with better systems to track customer behavior across the entire resort.
“It’s a mutually beneficial innovation for all parties, and we’re excited for where it will lead gaming, as the industry continues to embrace broader digital and payment technologies,” said Gary Larkin, chief strategy officer for Koin.
Marker Trax is currently active at commercial and tribal casinos throughout the U.S., including some of the largest resorts in the country. It is a digital alternative to traditional casino markers. It increases convenience for patrons, while allowing operators to manage underwriting and repayments more easily, ensuring money remains in the casino by tracking the marker in a digital account, and automatically collecting funds at the end of each gaming session.
Available with integrated Marker Trax features or as a stand-alone payment solution, Koin integrates with any existing casino technology, without requiring extensive system upgrades. It allows customers to track, manage and control both gaming and retail spending, and features a digital “wallet” that can be used throughout an entire resort, including all gaming and retail locations. Customers can also choose to add a debit card to their Koin wallet, providing extended payment options through millions of retailers.
The Marker Trax and Koin integration will debut at October’s Global Gaming Expo (G2E) in Las Vegas, before officially launching to the public later this year, starting at the Ellis Island Hotel & Casino in Las Vegas.
“This is a transformative time for both our companies and gaming as a whole, and we’re confident Koin and Marker Trax will play a leading role in that evolution, just as Marker Trax has thus far,” said Gary Ellis, founder and CEO of Marker Trax.
