Reed Expositions and the American Gaming Association, producers of the Global Gaming Expo trade show and convention in Las Vegas, have announced that Scott Stratten, a top marketing influencer and president of UnMarketing, will deliver the show’s keynote address on Tuesday, October 15.
In his address, Stratten will present strategies and insights from a business leadership perspective and drawing from his experience as a longtime patron of the gaming industry.
Stratten is co-host of UnPodcast and author of five best-selling books, including UnMarketing: Everything Has Changed and Nothing is Different. He ran one of the most successful viral video agencies in the world and now assists companies like Wal-Mart, Pepsi and IBM in navigating the landscape of business disruption.
“Scott Stratten’s unconventional lessons on ‘UnMarketing’ are crucial to share at G2E, particularly during our current evolution in customer engagement and expectations given the influence of technology on traditional marketing,” said Allie Barth, AGA’s vice president of industry relations.
In addition to the keynote address, Stratten will offer a second session titled “UnMarketing: A Follow Up Q&A,” October 15 from 3 p.m. to 3:45 p.m.
“We are excited to hear from Scott as he brings his ideas to the G2E Special Events Stage on how the gaming industry can think differently about interacting with the customers who matter most, about everything from world-class guest experiences to entertainment on and off casino floors,” said Korbi Carrison, G2E event director.
G2E, one of the world’s largest international gaming trade shows, will be held October 14-17 at the Las Vegas Sands Expo & Convention Center.
