Marketing Head Named at Rock Gaming

Longtime casino executive Darlene Monzo has been named senior VP and chief marketing officer for Rock Gaming, which is taking over the former Horseshoe casinos in Ohio.

Rock Gaming announced last week that Darlene Monzo will join the company as senior vice president and chief marketing officer on December 7. Her appointment is pending regulatory approvals. She will oversee company’s effort to launch a new brand as it takes over the formerly Caesars branded casinos in Ohio.

Mark Dunkeson, president and chief operating officer of Rock Gaming announced Monzo’s new job: “Darlene has enjoyed a distinguished career with a number of innovative companies in the gaming entertainment industry,” He added, “She will be a valuable addition to our leadership team during a period of exciting expansion for our company. Her passion for the industry and track record for innovation will contribute prominently to Rock Gaming’s focus on our customers.”

Previously Monzo held executive marketing positions with Trump Entertainment, Boyd Gaming, Penn National, Greenwood Gaming and Caesars Entertainment.