Slot and system manufacturer Aristocrat Technologies announced that it has premiered its new Carded Mystery progressive jackpot solution at Maryland Live! Casino, in the Baltimore suburb of Hanover.
Carded Mystery is the latest in a series of new system solutions Aristocrat has brought to market recently that help operators generate carded slot play and increase loyalty. The system is designed to heighten anticipation by adding the chance for carded players to win life-changing jackpots.
Carded Mystery is a customizable program that enables marketing departments to target all or specific loyalty players to increase bonus play and enhance value to rewards programs while creating opportunity to drive higher slot revenue. The solution is fully integrated into media systems to create visual appeal, and leverages the bonusing pool to change player behavior while expanding progressive link capability across the enterprise.
“We are very excited to launch Carded Mystery,” said Aristocrat Vice President of Systems Products Angelo Palmisano, “ushering in a new era of bonusing excitement and loyalty potential in the gaming industry. We are delighted to have premiered the new solution at Maryland Live! Casino, which has been a valued and trusted partner since before the property opened.”
Maryland Live! Casino’s program, “Giant Jackpots,” launched May 28 and is the first of its kind in the State of Maryland. Each Giant Jackpot at Maryland Live! will start at $50,000 and grow every time an eligible guest makes a spin on an eligible slot machine (excludes video poker and electronic table games) with their Live! Rewards Card or new Giant Jackpots Card inserted. The jackpot is guaranteed to hit by the time it reaches $100,000.
“We’re thrilled to announce the launch of Giant Jackpots at Maryland Live! Casino,” said Robert J. Norton, president and general manager of Maryland Live! Casino. “It’s going to create unprecedented excitement on the casino floor to know that any wager played in an eligible slot machine could trigger the Giant Jackpot, independent of the individual slot machine’s jackpot. And it’s guaranteed!”
The first Giant Jackpot hit a few days after the launch, when a Jessup, Maryland woman won $97,797 on a 60-cent bet.
