MaximBet has announced a unique partnership deal with superstar rapper and singer Nicki Minaj, in which Minaj will serve as a brand ambassador, creative director and an investor for the sports betting and iGaming operator.
As part of the deal, Minaj will collaborate with MaximBet on branding and marketing materials, merchandising and “money can’t buy” experiences for fans. A native of New York, Minaj has long been an avid sports fan.
In a statement, Minaj said that she has never “been prouder of a collaboration,” and that the company was the perfect match for her “natural, creative, sexy, fun, and fashion-forward expression.”
While it is a little unclear at this time exactly what to expect from the new partnership, it will surely unlock a new audience for MaximBet–Minaj currently ranks in the top 20 of most-followed people in the world, with a fanbase of nearly 300 million followers across social media platforms. She is the most-followed rapper on Instagram specifically, with 191 million followers. In addition to her deal with MaximBet, Minaj will also work with the operator’s parent company, Maxim, a publisher with a global circulation of just under ten million.
MaximBet CEO Daniel Graetzer said in a release that the company views Minaj not only as a “mega superstar,” but also considers her to be a “brilliant businesswoman.”
“Her role as a strategic advisor to MaximBet will be invaluable to us,” said Graetzer. “She’s built one of the most powerful brands in the world, her own, and she’s applying that same savvy and creativity to our lifestyle sports betting brand. I couldn’t be more excited to be working with her — she is creative, smart, passionate and bold.”
The operator is live in Colorado and has market access to 11 more states as well as Ontario, Canada.
