MaximBet, the lifestyle sports betting and online casino brand owned and operated by Carousel Group and in partnership with Maxim, announced exclusive multi-year agreements with two of the preeminent names in betting and gaming as it continues its rapid North American expansion.
MaximBet is partnering with Kambi Group PLC, a leading global sports betting provider, and White Hat Gaming, a leading iGaming platform provider, to accelerate its nationwide scaling efforts while allocating more resources to delivering real-world events and once-in-a-lifetime experiences to its users.
“When we launched MaximBet late last year, we promised our users the very best experience, both online and in the real world,” said MaximBet CEO Daniel Graetzer. “Teaming up with Kambi—the world’s most prestigious sportsbook provider—and White Hat Gaming—the premium online gaming platform and PAM solution—makes this promise a reality.
“This partnership will enable MaximBet to allocate more resources to its rapid expansion and real-life experiences that set it apart from the traditional, by-the-book sports betting platforms. If MaximBet users thought the exclusive rewards, prizes, events and experiences were incredible before, they haven’t seen anything yet.”
By leveraging Kambi’s award-winning technology and expansive sports betting services, as well as its expertise in compliance, risk management and sports integrity, MaximBet aims to establish itself as the premier destination for sports betting in the U.S.
“Kambi is delighted to become the exclusive online sportsbook provider to MaximBet, a company that understands the benefits of scalable sports betting technology and is committed to delivering a superior user experience,” said Kristian Nylén, CEO of Kambi. “This is a significant partnership for Kambi as we continue to expand our North American footprint.”
Through the partnership with White Hat Gaming, MaximBet will have access to its full-service online gaming platform and PAM solution, including proprietary technology such as in-house cashier and first-to-market travelling wallet. With market-leading casino content as well as Kambi’s sportsbook solution, this allows the company to enhance the consumer experience while driving commercialization in an efficient manner.
“White Hat Gaming selects only partners that share our vision of delivering a best-in-class gaming experience for its users, and there’s no better example of an operator’s commitment to that promise than MaximBet,” said Phil Gelvan, CEO of White Hat Gaming. “Outsourcing core technology like the platform and PAM solution will enable MaximBet to focus on its expansion, player acquisition and retention while guaranteeing a best-in-class product.”
The partnerships come amid rapid expansion for MaximBet, which will be live in six U.S. states and Canada.
