Scientific Games announced that its SG Gaming division has signed a landmark five-year agreement with London-based Mecca Bingo to provide the company’s server-based gaming solution services to Mecca Bingo clubs across the U.K.
The new agreement will provide Mecca with a server-based gaming platform powered by technology partner Videobet, a Playtech company, and exclusive content from the SG Gaming library alongside a combination of Clarity, T8 and Triple 7 cabinets. This deal was reached following a period of successful trials in numerous venues across the U.K.
The new strategic partnership will provide Mecca with SG Gaming’s industry-leading content library, which consists of Category B3, Category C and community games across a range of cabinets.
The rollout will commence in the early part of 2015, and will see SG Gaming and Mecca implement a comprehensive installation plan, involving a combination of terminal upgrades, venue network infrastructure and new terminal installations. This will be supported by a fully integrated training program for staff.
“We are delighted that Mecca has chosen SG Gaming to be their supplier of choice for server-based gaming,” said Phil Horne, group managing director of SG Gaming UK. “This is a groundbreaking deal that represents a major step forward for the bingo sector.
“Mecca and SG Gaming have already demonstrated a strong working partnership in delivering a competitive gaming offer, and we are excited to continue this in the years ahead. This fully integrated gaming solution will provide Mecca with a range of hardware solutions and operational efficiency that are designed to drive cash-box growth. We have invested heavily in our platform solutions over the past few years and we are delighted to see the implementation of this solution into the bingo sector on such a large scale.”
Mohammed Zabed, head of slots at Mecca, said, “This deal goes a long way in meeting our slots strategy and, more importantly, our customer needs. We are thrilled to strengthen our continued partnership with SG Gaming through this deal, which provides Mecca with a digital server-based gaming solution for our clubs. The trials we jointly undertook demonstrated that the content provision, yield analytics and enhanced platform tools drive improvements in cash-box revenue and customer participation.
“The SG Gaming content library, which includes player favorites such as Rainbow Riches, is key to the overall product offering. We found that retaining favorite titles as well as offering new titles for our slots players was essential to overall performance.”
