Melco Crown Entertainment and the Asia subsidiary of U.S.-based mall developer Taubman are teaming up to develop a retail project at Melco’s Studio City in Macau.
The mall will be “a unique 300,000-square-foot ‘immersive’ retail entertainment environment,” according to a release from the partners. It will “bring the world’s best shopping to life in Macau by transporting guests to high-energy streetscapes, entertaining them at every turn with featured streets and squares inspired by iconic shopping and entertainment locations, including New York’s Times Square and Hollywood’s Beverly Hills.”
Taubman Asia will provide merchandising, marketing and management services, bringing “the right mix of fashion-forward brands to deliver an unmatched retail experience for customers.”
René Tremblay, president of Taubman Asia, said the complex will be “a one-of-a-kind retail entertainment experience that will cater to the discerning tastes of Greater China’s consumers.”
Lawrence Ho, co-chairman and CEO of Melco Crown Entertainment, said, “With the combination of Melco Crown Entertainment’s expertise in developing world-class integrated entertainment resorts and Taubman Asia’s extensive experience in the global retail industry, I am confident that The Boulevard at Studio City will deliver an exciting and dynamic shopping environment that will delight customers and bring an additional, new and unique non-gaming attraction to Macau.”
Taubman owns, manages and leases 21 outlet shopping centers in the U.S. and Asia.
