WATG, the leading hospitality design firm, has announced the strategic acquisition of SOSH, an architectural firm based in Atlantic City, which has been an important player in the designs of many casino resort properties in the U.S. and around the world. The leaders of both firms are working closely together to establish and implement strategies as a single business entity moving forward. SOSH’s office in Atlantic City, New Jersey will begin to operate as the ninth regional office in WATG’s global framework, following the recent announcement of WATG expansion into the Dallas market this fall.
Specializing in architecture and interior design for the hospitality, gaming and entertainment sectors, WATG and SOSH share a commitment to design excellence, intertwined with a mutual dedication to optimizing operational performance, project delivery and talent development. The two design firms have strong, positive relationships, shared values and experience of working on complex, fast-paced projects that are delivered from initial design concepts to construction administration with unwavering professional service.
WATG and SOSH share an interest in the gaming and hospitality sectors and will now offer clients and collaborators a deeper bench of expertise in these sectors, precisely as the industry pivots to prioritize integrated resorts and mixed-use developments. Clients will benefit from the design innovation and high level of service that come from WATG and SOSH’s combined experience, diverse perspectives, global reach and multidisciplinary approaches, as project teams draw on a larger field of knowledge and resources.
“This integration has been thoughtfully considered and directly supports the strategic growth of both firms,” said David Moore, chief executive officer of WATG. “SOSH has been recognized as a leader in gaming industry design, and WATG the leader in hospitality. As we come together, we’re excited by the opportunity to elevate our offering to our clients, helping them to differentiate, grow and succeed.”
“Our relationship goes back decades when our firms worked together on multiple projects in the Atlantic City market,” said Tom Sykes, founding principal of SOSH. “We’re proud to come together now and look forward to the opportunity to work as a collaborative, multidisciplinary team, sharing our expertise in the gaming industry and gaining from WATG’s elite and global presence. The process of integration will be now begin and will further strengthen the service that we can offer our clients on both existing and future projects.”
To hear a GGB Podcast with Moore and Sykes explaining the motivations and benefits of the deal, click here.
