Germany’s Gauselmann Group has acquired a 50 percent stake in BetCenter, Belgium’s leading sports betting provider.
Gauselmann said the moves allows it to achieve stronger and faster growth in its home market for both online and bricks-and-mortar locations.
The deal centers around Gauselmann’s Merkur Sportwetten sports betting system and culminates a long period of co-operation between the companies.
“We are extremely happy to further deepen our very successful cooperation with BetCenter,” said Niko Steinkrauß, managing director of Merkur Sportwetten in a press release. “BetCenter is a quality leader in the Belgian sports betting market that perfectly complements Gauselmann’s international business development strategy. The combination of BetCenter’s local market expertise and the resources of the Merkur Sportwetten network will ideally position our partnership for further growth.
BetCenter moved its betting service to the Gauselmann Group’s Cashpoint multi-channel product platform in 2016, which led to 30 percent growth, the release said.
“This joint venture strengthens our company not only by allowing us to draw on the experience of one of Europe’s leading sports betting specialists. It safeguards our strength to enable us to implement our growth and acquisition plans faster,” said Seydi Tekin, CEO and managing director of BetCenter. “A long-term vision and a strict ethical business strategy are our most important assets. This represents an important milestone in our development.”
