Germany’s Gauselmann Group announced that the recent ICE London trade show was the largest and most well-attended yet for its slot-manufacturing arm, Merkur Gaming.
With the largest and most impressive booth spaces ever for the Gauselmann Group, teams from around the world came together to present a wide range of gaming products and solutions. With more than 140 games available for ICE attendees to see and try for themselves, the booth was a magnet for visitors from the moment the doors at ExCeL opened to the show’s close, three days later. Standout game attractions were Arctic adventure, Snow Wolf Supreme and the wilds of Africa as portrayed by Savanna Stampede. In Snow Wolf Supreme, the base game is presented on 40 lines but, when the bonus feature is triggered, that play phase transforms to be run on 80 lines. The great savanna plains of Africa provide the backdrop for Savanna Stampede, where the randomly triggered Bonus Reels bring Lions, Buffalos, Zebras, Wild Boars, Flamingos and Meerkats into action on the game’s up to 25 lines.
Alongside Merkur Gaming’s world famous Avantgarde and Avantgarde Trio, Evostar and Merkurstar ranges was the new and elegant Allegro Curve cabinet that proved to be such a success on its international debut at the recent G2E in Las Vegas. Allegro (the name is derived from an Italian music notation that means ‘to play briskly and brightly’) is a stunning development. The cabinet features are a 43-inch curved Ultra HD monitor plus the latest Gforce Ultra HD multigame technology platform, an attractive lighting concept, a player perfect ergonomically assured seating position and its optional video touch button panel. Allegro is sleek, it is curvy and it is gaming entertainment ‘made in Germany’ that gives an exciting new dimension to the Merkur Gaming product range.
Brand new at ICE was the launch of the Merkur Roulette. This is the product of the recently concluded Strategic Technology Alliance between Merkur Gaming and Spintec of Slovenia. Merkur Roulette is a premium product that marks the Gauselmann Group’s entry into the multi-player electronic table games market. Given its own dedicated space on the ICE booth the Merkur Roulette eight-player unit attracted both visitor attention and praise in equal measure and was an undoubted star of the show in its own right.
Another brand new development was the announcement that the UK Gauselmann subsidiary Blueprint Games is to enter the U.K. casino market with a range of B1 category games that, immediately post-ICE, would go on location trial with some of the UK’s leading casino operators.
In addition to games and gaming machines from its international sales brand Merkur Gaming, adp Gauselmann GmbH once again used ICE as a platform for showcasing various products for the German market.
