Merkur Sportwetten GmbH, a subsidiary of Gauselmann Group, has grown its presence in the Belgian market after it increased its share of Betcenter Group NV from 50.1 percent to 74.9 percent.
The sale, retroactive to January 1 retains Seydi Tekin CEO of Betcenter. Carsten Schaudienst will continue as a board member, according to SBC News.
“We want to increase the already large footprint of Merkur Sportwetten under the Betcenter brand in Belgium. In line with this, we will further extend the omnichannel product offering (physical as well as online) in the coming months,” said Markus Ettlin, managing director of Merkur Sportwetten.
The partnership goes back four years ago when Betcenter agreed to use Cashpoint Malta, a subsidiary of the Gauselmann Group, in its sports betting shops. In 2018, Merkur Sportwetten purchased a controlling interest in Betcenter.
