Merkur Gaming, the casino game arm of Germany’s Gauselmann Group, and Florida slot supplier Reel Games Inc. have agreed on a sales partnership under which Ft. Lauderdale-based Reel Games will be responsible with immediate effect for the marketing and after-sales service of Merkur Gaming products in the Central American and Caribbean region.
“With Reel Games, we have gained a strong and reliable partner in whose expertise we trust to further expand our presence in Central America and the Caribbean,” said Tomás Mieles, Merkur’s business development manager and LATAM sales coordinator, according to Intergame. “While we are already very successful in this region, we expect the collaboration with Reel Games to further significantly increase demand for our products.”
Merkur Gaming’s core competencies include constantly adapting the products to the specific characteristics and gaming preferences as well as the legislative framework in the respective different markets. Reel Games has been a leading distributor of slot machines, multiplayer roulette terminals and progressive jackpot systems in the U.S. for the past several decades.
The partnership licenses Reel Games to manufacture and distribute Merkur Gaming products specially developed for Central America and the Caribbean.
“We appreciate the trust Merkur Gaming has placed in us and look forward to a close and successful collaboration,” said Sean Smith, president and founder of Reel Games, after the signing of the contract. “We are proud to be offered the opportunity to further strengthen and expand Merkur Gaming’s diverse offering in Central America.”
