Las Vegas-based Metric Gaming announced it has raised $10 million in funding from new and existing investors in an effort to penetrate the new U.S. sports betting market with its turnkey, mobile-optimized sports betting solution.
Metric has a modular product suite that includes sports betting, golf, and horse racing. “This investment will accelerate Metric Gaming’s plans to capitalize on the substantial market opportunities arising as states across the U.S. continue to legalize sports betting,” said Metric CEO Martin de Knijff in an interview with TotallyGaming.com.
“A turnkey, mobile-optimized solution that includes the transaction platform, front-end, trading, operations, risk management, product and unique content is backed by pedigree and expertise built on both sides of the Atlantic, and will enable operators to quickly and efficiently capture market share.”
Knijff, a former World Poker Tour champion, founded Metric Gaming in 2012, principally because “we believed there was at least a 50 percent chance that sports betting in the U.S. would be legalized within five years, with a 90 percent chance that it would come about within 10 years,” Knijff said.
“We have maintained our U.S. pedigree and base in Las Vegas, building both our expertise in U.S. sports and our portfolio of patented innovative products, but at the same time we have expanded into Europe, building a strong trading and operational base headquartered in London, where we have recruited experienced industry veterans to build a scalable B2B sports betting business, adding mainstream proprietary content to our already innovative approach.”
