MGM Resorts International is joining its considerable forces with the British Columbia Lottery Corp. to deploy the BCLC’s innovative GameSense responsible gambling awareness and education program in its casinos across the United States.
The partnership is a first for both companies. GameSense has been in existence since 2009, but until now has never been licensed by any commercial gaming company in North America.
“Our vision for GameSense is to transform the guest experience at our properties by providing a program that is rooted in enhanced customer service, player education, and leading research,” said Alan Feldman, MGM’s executive vice president of global industry affairs.
“We are thrilled MGM Resorts recognizes the value of our GameSense program, and wants to align with us to further the positive role it can play in reducing gambling-related harm,” said BCLC President Jim Lightbody.
MGM is contributing US$1 million over five years to the partnership, which will include the University of Nevada, Las Vegas’ International Gaming Institute in a broad-based research effort along with a consortium of international experts. The plan, they say, will be to work closely with the University of British Columbia’s Centre for Gambling Research to promote new, data-driven, scientifically based responsible gaming expertise.
