Sports data company Sportradar has announced a deal to be the exclusive betting data provider to MGM GVC Interactive LLC for certain leagues
Sportradar works directly with the NBA and NHL as a distributor of league data and MGM currently has a marketing deal with both leagues.
MGM GVC Interactive is a shared venture between British-controlled bookmaker GVC Holdings PLC, which owns the Ladbrokes Coral Group PLC gambling company, and MGM Resorts International.
“We have a clear and simple objective—to provide our US customers with the best and broadest range of betting products in the market,” Adam Greenblatt, MGM GVC Interactive’s CEO said in a press release.
Swedish-based Sportradar which provides pre-game and live betting services and already services a large proportion of Nevada sports books. Kit also has sports data partnerships with the NFL, NASCAR, FIFA and UEFA.
