MGM Resorts International has rolled out its GameSense program, a campaign to encourage responsible gambling at all its resorts. The educational campaign spreads to all 10 MGM properties in Las Vegas as well as its properties in Maryland, Michigan, Mississippi and New Jersey.
In an interview with the Los Angeles Times, Alan Feldman, executive vice president of MGM Resorts International, said having gamblers bet more than they can afford “is of absolutely no value to us at all. There is no win in that for us. Our business is built on healthy customers enjoying themselves, their ability to afford it and their ability to return.”
Feldman said players club booths at all properties will be made aware of a nearby, interactive kiosk that provides information about various gambling issues. Trained employees can also provide brochures that list useful tips.
Among them:
“Gambling outcomes are random. Play for fun instead of for the money.”
“In the long run, you won’t lose if you play with money you can afford to lose.”
“Don’t bring ATM cards with you to the casino floor. This helps you stick to a budget.”
“It’s not cool to borrow from friends to gamble.”
MGM Resorts is donating $1 million to the University of Nevada-Las Vegas to determine the long-term effectiveness of GameSense.
