MGM Resorts will install International Game Technology’s Cardless Connect technology, which provides players with an array of loyalty card and transaction capabilities via their mobile devices, at MGM Grand Detroit by the end of the year.
With Cardless Connect, instead of inserting a card into a card reader, players simply tap their smartphones on the electronic game machine to begin play. The technology also enables cashless gaming and transfers between a player’s digital wallet and electronic gaming machines. Cardless Connect is compatible with iOS and Android platforms, providing casinos with a way to solidify relationships with established players and attract younger players.
MGM Resorts Chief Experience Officer Lili Tomovich said, “IGT Cardless Connect technology provides a breakthrough in our ability to connect with our guests. By enabling our carded players to use a smart phone to connect to a game, we’re enhancing entertainment and convenience while ensuring that players don’t have to carry or use a loyalty card to benefit from all that M life has to offer. We look forward to the test rollout of Cardless Connect technology at MGM Grand Detroit this year.”
IGT Vice President Casino Systems Sina Miri added, “IGT and MGM Resorts are at the forefront of casino innovation with the implementation of Cardless Connect technology. By offering players the simplicity of tapping a phone on a slot machine to begin play or transfer funds, Cardless Connect technology elevates casino applications to a new level of ecommerce potential, convenience and functionality that is consistent with mobile applications from some of today’s strongest consumer brands.”
In addition to Cardless Connect, IGT offers a wide range of systems solutions, including IGT Advantage, Casinolink and GALAXIS, as well as Floor Manager and Media Manager, for more efficient casino operations and greater player engagement. Bonusing and applications, progressive jackpot solutions, ticketing products and the dynamic Tournament Manager application all drive game play with unique player experiences and incentives.
