Michigan Casino Hires Red Square

The Gun Lake Tribe selected Red Square as agency of record for its Gun Lake Casino in Wayland, Michigan. Chicago-based Red Square will help the casino with brand and promotional advertising, strategic planning over media and digital platforms and promote new amenities in the casino's $100 million expansion.

Michigan Casino Hires Red Square

Following a competitive review, the Gun Lake Tribe recently selected Red Square Agency of Chicago and Mobile, Alabama as its Agency of Record for the tribe’s Gun Lake Casino in Wayland, Michigan. The partnership will kick off in September.

Casino Director of Marketing Jeff LaFrance commented, “During our competitive evaluation process, we strategically filtered through the applications of many agencies, and Red Square consistently demonstrated their ability to match the innovative thinking of Gun Lake Casino. At this point in our brand’s development, it is paramount to have a strong partnership with a premier agency that reflects and understands the goals we wish to achieve in the next stages of growth. We look forward to the future and are confident in our decision to work with Red Square moving forward.”

The agency and the casino will work together to drive awareness and increase engagement within the market through brand and promotional advertising. In addition, Red Square will lead strategic planning over media and digital platforms to differentiate Gun Lake in an increasingly competitive marketplace. Also, in addition to the day-to-day creative and media work, Red Square will promote Gun Lake amenities such as new dining, entertainment and gaming options, all part of the venue’s $100 million expansion project.

Red Square CEO Rich Sullivan said, “We are thrilled to partner with the Gun Lake Casino team and look forward to working with them to promote the most exciting gaming brand in the region. We know choosing a new agency partner was an incredibly important decision for them and we are honored to have been selected.”