GAN Ltd., the leading full-service internet gambling enterprise software-as-a-service provider to the U.S. retail casino industry, announced that it has entered into binding agreement with the Saginaw Chippewa Indian Tribe of Michigan, who own and operate Soaring Eagle Casino & Resort.
Soaring Eagle is the largest casino in the state of Michigan, with an expansive 210,000 square-foot casino facility that offers thousands of slot machines and the widest variety of floor games available in the Midwest. It also possesses an extremely sizeable database of patrons, who the parties anticipate converting into active online players via GAN’s patented iBridge loyalty platform.
Under the terms of the agreement, GAN will deploy the GAN GameSTACK enterprise software platform onto the client’s infrastructure deployed on-property. GAN will also collaborate with the client to design and develop their iGaming and sports betting front-end web application together with counterpart native Apple iOS and Android apps. GAN will deploy the company’s patented iBridge Framework to optimally monetize the Soaring Eagle patron database and leverage their on-property retail loyalty program.
The announcement marks GAN’s fourth client in the state of Michigan and adds to the company’s growing list of tribal clients. This also marks GAN’s ninth client for U.S. real-money iGaming and online sports betting in the U.S. For investors, this new GAN client represents the core customer constituency in the U.S.—major regional casino operators, both tribal and commercial—seeking access to a fast-to-market deployment of a proven enterprise technology solution for launching and developing a competitive product offering across both iGaming and sports betting.
“We are thankful for Soaring Eagle’s confidence in our B2B platform offering and the opportunity to partner together,” said GAN CEO Dermot Smurfit. “We look forward to powering the Soaring Eagle brand in Michigan with our highly optimized technology platform and enabling them to efficiently attract loyal sports betting and iGaming players.
“The Michigan market is off to a great start with expectations that it will surpass $1 billion in gross operator revenue in its first 12 months of operations. Given Soaring Eagle’s strong brand, sizeable database and experience, we expect them to capture their fair share when they launch this fall.”
David Charles, chief operating officer of Soaring Eagle, added, “We are excited to leverage GAN’s proven Michigan platform capability and expertise to introduce an exciting online casino and sportsbook, which will allow us a new way to engage with our patrons. GAN has a proven solution and has demonstrated their ability to bring their platform to market quickly in Michigan. We look forward to collaborating with the team at GAN and our shared future together.”
