The Saginaw Chippewa Tribal Nation’s Soaring Eagle Casino in Mount Pleasant, Michigan and the Detroit Lions recently formed a multi-year sports betting partnership. The deal includes sponsoring “Inside the Den” television specials and the weekly “Inside the Pride” show, plus “Power Hour at Ford Field” on game days.
Soaring Eagle Gaming Chief Executive Officer Melinda Coffin said,
“Soaring Eagle Gaming is honored to join forces with the Detroit Lions in a multi-year partnership that will bring excitement to Lions with our support of “Power Hour,” our Fan Cave experience and gaming-related offers from all of our properties.”
The “Power Hour,” which features Spin It to Win It and Roar-aoke at Ford Field on game days, will offer prizes from Soaring Eagle, including free hotel stays, concert tickets and resort credits.
Also, the casino will be the presenting partner of “Inside the Den” on the new Lions TV Network, which has seven affiliate stations in media markets throughout Michigan and northern Ohio. The popular online series will offer three episodes leading into the season.
Detroit Lions Director of Broadcasting Carl Moll said, “It’s exciting to not only debut the Lions TV Network in its latest iteration, but to kick it off with such an engaging and fan-focused partner as Soaring Eagle. We are looking forward to continuing to evolve our television content this season and beyond.”
