U.S.-based tech giant Microsoft and the Malta Gaming Authority have signed a deal to bring Microsoft’s Customer Relationship Management system to the authority’s online and land-based management businesses, according to a statement from the MGA.
The project “will transform the way the MGA interacts with its current and prospective licensees through the simplification and digitization of its online and land-based procedures,” the organization said. “Moreover, a dedicated dashboard will give applicants the possibility of following the status of their application in real-time, ensuring efficiency and transparency.”
The CRM system will be rolled out in a number of phases, which should all be completed by the end of 2016.
“The authority believes that the agreement with Microsoft Malta is the start of a fruitful collaboration between the two entities. As stated last year, we are reviewing and restructuring all our internal activities to become more agile and proactive,” said MGA Executive Chairman Joseph Cuschieri.
“This project is another step forward in transforming the way we do business. As a global remote gaming jurisdiction of excellence, our objective is to exceed the expectations of our licensees, business partners and stakeholders at large,” Cuschieri said.
Panayiotis Ioannou of Microsoft Malta said, “We are very proud that the Malta Gaming Authority chose Microsoft for this important project that should assist the Authority in becoming even more efficient and competitive. At Microsoft, our mission is to enable people and businesses throughout the world to realize their full potential and as such, our commitment remains that of reinventing the services that people use to be more productive.”
