DraftKings Inc. last week announced the signing of former Notre Dame Football player and television personality Mike Golic Jr. as a brand partner.
In his first project with DraftKings, Golic Jr. and former teammate and friend Brandon Newman will host “GoJo,” a new daily sports podcast starting May 2.
“When I look at the future of sports media, joining DraftKings was an easy decision for me,” said Golic. “As someone who is passionate about creating content, having the freedom to develop original programming is the perfect opportunity at the perfect time. I’m excited to partner with Brandon as we take our individual and shared experiences as former teammates to the airwaves.”
The hour-long video podcast will air five days a week and be available on Apple Podcasts, Google Podcasts, Spotify, the iHeartRadio app and everywhere podcasts are available. Monday through Friday, the duo will break down the biggest games of the week while hosting regular guests and personalities across sports and media.
“Mike’s addition to the media family is another example of DraftKings partnering with high-profile talent and trusted personalities across sports media,” said Stacie McCollum, vice president of programming at DraftKings. “Leveraging his strong social currency, he and Brandon will tackle subjects that represent the broader interests and hobbies of today’s sports fan.”
