Silicon Valley-based tech company PlayEngine has announced Dr. Laila Mintas as Co-founder and CEO. Dr. Mintas is known in the industry as a serial entrepreneur. She was previously leading Sportradar´s U.S. business up to Sportradar´s valuation of $2.4 billion and then moved on to invest in different tech start-ups across the industry including B2B sports betting platform Betworks (sold to Bally’s Corporation in 2021) and B2C sports betting company PlayUp which is set to do a $350 million SPAC (special-purpose acquisition company) in Q1 2023.
PlayEngine is a disruptive and innovative B2B sportsbetting and iGaming platform. It is a proprietary and cutting-edge tech platform that was built from scratch in-house. The platform architecture is microservices-based which makes it highly agile and allows PlayEngine to provide its customers with a tailor-made, individual solution that is reliable, scalable, fast, and secure.
The PlayEngine platform went initially through the prestigious Berkeley Skydeck incubator program and is Sportradar certified.
PlayEngine’s platform provides a full turnkey solution which means it has the capabilities to provide all of the underlying technology that operators need to operate a sportsbook brand, including for example risk management, trading, player account management (PAM), content management, and customer relationship management.
Other differentiators are that the proprietary platform is highly automated which lowers the operational overhead and increases revenue margins for the sportsbook operator and makes the PlayEngine platform more scalable.
PlayEngine’s B-to-B platform is crypto-capable. Its sportsbooks clients are able to offer their customers both, fiat money and crypto betting through its seamless multi-wallet experience. The PlayEngine platform will also enable the end-customer an interstate “traveling wallet” meaning the customer only has to download the app one time and is able to use it across different jurisdictions and products which offers the best possible user experience.
On her new venture, Mintas commented: “I am very excited about being a co-founder and the CEO of PlayEngine. The sports betting and iGaming market is just too competitive to work off legacy tech. There is a huge need for agile and modern technology and I truly believe that we have the most automated and data-driven product in the market, which will enable the sportsbetting and iGaming operators to offer an innovative, robust and profitable product to their end-customers.
PlayEngine co-founder Aram Cherkezyan said: “Dr. Mintas has a proven track record of building high-growth companies successfully and is a well-established and respected leader in the sports betting and iGaming world and we are very happy to be working together with her.”
