On July 14, Major League Baseball (MLB), MGM Resorts International and BetMGM announced the renewal and expansion of a historic partnership that began in 2018, when MGM Resorts became MLB’s first Official Gaming Sponsor.
Under the renewed multi-year agreement, BetMGM will continue to be an Official Sports Betting partner of MLB, domestically marketing its brand and gaming options across a variety of league and team platforms including MLB Network, MLB.com and the portfolio of MLB apps.
MGM Rewards, MGM Resorts’ loyalty program, will be the title sponsor of this year’s All-Star Celebrity Softball Game and presenting sponsor of the first-ever All-Star Saturday Extra Innings musical performance at Dodger Stadium.
“We are thrilled to extend and expand upon our groundbreaking work with Major League Baseball,” said Lance Evans, senior vice president of sports and sponsorships for MGM Resorts. “We’re incredibly proud of the growth and innovation that have transformed our industries since launching our partnership four years ago, and we’re eager to continue breaking new ground and delivering world-class sports and entertainment experiences for baseball fans worldwide.”
The partnership between BetMGM and MLB includes data usage in sports betting, promotion across MLB-owned media platforms, domestic and international activations at MLB events, plus multiple fan experiences.
BetMGM Chief Revenue Officer Matt Prevost added, “It is an exciting day to announce the extension of our partnership with MLB. The collaboration with the League allows us to reach new audiences while delivering a best-in-class baseball wagering product. We look forward to growing our industries together.”
The long-term extension between MGM Resorts and MLB includes the presenting sponsorship of Bettor’s Eye, MLB’s digital baseball show on MLB.TV with a focus on betting for fans who want to engage on a deeper level within that aspect of the game. BetMGM will continue to be recognized as an MLB-Authorized Gaming Operator and utilize MLB’s official statistics feed throughout both digital and live domestic sports gaming options on a non-exclusive basis. MLB will make enhanced statistics available to BetMGM on an exclusive basis. MLB, MGM Resorts and BetMGM will continue to work together on comprehensive responsible gaming measures and protecting the integrity of the game, both on and off the field.
MGM Resorts and BetMGM have partnered with multiple MLB clubs, including with the Boston Red Sox, Detroit Tigers, Los Angeles Dodgers, New York Mets, New York Yankees, Houston Astros and Washington Nationals. As part of the Nationals partnership, BetMGM built the first retail sportsbook connected to an MLB stadium and is the only mobile sports betting app available at Nationals Park.
