Continuing its embrace of legal sports betting in the U.S., Major League Baseball has named Swish Analytics as an authorized data distributor for sports betting operators. The multi-year agreement allows Swish to supply MLB with real-time betting data feed, according to legalsportsbetting.com.
“This enhances our position as the leading one-stop shop for intelligent odds making solutions for U.S. sports,” said Bobby Skoff, co-founder of the California-based company. “With this exciting expansion of our partnership with MLB, we’ll continue to grow our presence in the gaming market and ensure that our full suite of pre-match, in-play and at-bat betting products defines the next generation of engagement for MLB fans.”
MLB plans to use Swish to help grow their popularity in the sports wagering community. The league also wants to work to create different products using the Swish platform to engage fans, furthering their fan base and creating a bigger stream of revenue, according to Monroe.
“Including Swish as a distributor of our rich, reliable and fast data, in addition to their best-in-class odds making and gaming-data services, will drive competition and new product innovations across the sports betting landscape,” said Kenny Gersh, executive vice president for gaming and ventures with MLB. “This will provide baseball fans with robust options to engage with games through sports betting and free-to-play experiences.”
