The Philadelphia Union of Major League Soccer announced a partnership with Parx Casino, Pennsylvania’s leading casino in the Philadelphia suburb of Bensalem, that will stadium naming rights, cross-marketing and cooperative promotion as Parx will become the official gaming partner of the team under a multi-year deal beginning in 2020.
Parx also operates the state’s second legal mobile sports book, as well as a retail book at the Bensalem property. As a part of the agreement, Parx Casino will be the Presenting Partner of the Halftime Show on all local broadcasts of Union games, and will be activating on the Toyota Plaza at Talen Energy Stadium on game days.
Street teams will be engaging fans to download the Parx app and take advantage of their deposit match and teach people how to responsibly make bets (for anyone 21 and over). Fans who download the app will be automatically entered to win prizes including a grand prize of an all-inclusive trip for four to the Union’s away game against New York Red Bulls.
“Parx Casino is the premiere destination for gaming and sports gambling, not only for the Philadelphia-area, but for the state of Pennsylvania as a whole,” said Jean-Paul Dardenne, senior vice president of corporate partnerships for the Philadelphia Union. “We are confident that our fan base will enjoy the added fun, perks and prizes of the Parx presence on game days.”
“We’re excited to partner with the Philadelphia Union and the fastest growing professional sport in the U.S.,” said Marc Oppenheimer, chief marketing Officer at Parx Casino. “MLS looks to be a great partner for the emerging legalized sports betting business. We look forward to working with the Union to maximize the value for their franchise and Parx.”
