On November 15, Bally’s Corp. began the rebranding process at its recently purchased MontBleu Resort Casino & Spa in Stateline, Nevada. It will be renamed Bally’s Lake Tahoe Casino & Hotel.
The changeover, which introduced the new Bally Rewards Club program, is expected to last through the first half of next year. It will include changing dice, cards, chips, table game layouts and interior and exterior signage. Bally’s plans a grand opening in the first quarter of 2022.
Bally’s President George Papanier said in a statement, “We are proud to bring the Bally’s brand to Lake Tahoe, and it’s an exciting time for our customers and team members. I’d like to thank the state of Nevada for its collaboration throughout this process, and I’d also like to recognize our team members for their contributions to this significant endeavor.”
