Zitro, in an effort to reinforce its structure to expand its presence in the U.S. and Canadian markets, named longtime supply executive Derik Mooberry as the new CEO, USA of Zitro. Mooberry will be responsible for overseeing the development of Zitro’s U.S. and Canada business, leading the company’s expansion strategy in these regions.
Mike Magrisi will continue to lead all commercial operations and technical service as vice president of sales and service, reporting directly to Mooberry.
Mooberry has more than 20 years of experience in the gaming industry, including 14 years at Bally Technologies, where he served as senior vice president of gaming and senior vice president of products and operations. Mooberry also served for six years as executive vice president and group chief executive of gaming at Scientific Games Corp.
Mooberry has extensive knowledge in business management, finance, business consulting, sales, marketing, product management/key strategy and customer relations, among others. He is currently recognized as a global leader in land-based gaming products, including leadership positions in most geographic areas of the world.
“Derik Mooberry brings a skill set that is almost unmatched in today’s gaming industry,” said Johnny Viveiros Ortiz, founder and president of Zitro. “With his demonstrated leadership and business acumen, we are confident that his addition will support the company’s continued growth and success in the American and Canadian markets.”
“I have admired Zitro’s global development for many years,” said Mooberry, “and I am excited about the opportunity to continue that growth within the United States and Canada. The future for Zitro is very bright based on the early success we are seeing in the domestic marketplace.”