More focus on premium mass
Melco Resorts and Entertainment’s glitzy new hotel tower, Morpheus, will not use junket promoters to bring in big-spending high rollers, says Melco Chairman and CEO Lawrence Ho.
Instead, Morpheus, which will open at the company’s City of Dreams complex in Macau, will cater exclusively to premium mass customers.
“Eventually it’s much better to develop your own database than rely on junkets,” Ho told the Reuters news agency.
Melco posted a 3 percent increase in revenues for the first quarter to US$1.3 billion (MOP10.62 billion), and a 14 percent jump in adjusted EBITDA to US$401.3 million. In a filing to the Hong Kong Stock Exchange, Melco reported that it had spent US$89.9 million in the first three months of 2018, related “predominantly” to the new hotel.
Designed by late architect Zaha Hadid just before her death in 2016, the 40-story Morpheus Tower in the Cotai region of Macau is sure to stand out with its striking exoskeleton design and soaring interior spaces, including a 115-foot high lobby atrium. The hotel also will offer luxury suites and “sky villas”; an infinity pool on the 40th floor; two sky bridges; and a whole floor dedicated to food and beverage outlets from noted French chef Alain Ducasse.
