Mr Green has named Mattias Wedar as chief executive of its Mr Green & Technology business.
Wedar replaces Stefan Gustafsson, who was named acting chief executive of the business in December 2016. Wedar has held several senior management positions in the digital industry, most recently at Eniro, the company said in a press release.
“We are very happy that Mattias joins Mr Green he has a solid background in the digital industry and a thorough experience from technology development as well as marketing and products,” said Per Norman, chief executive of Mr Green & Co AB. “Mattias will be key in our further implementation of the business strategy Mr Green 2.0 and the continuous development of our technology platform which we launched last year. Our strategy encompasses a clear plan to develop an even stronger customer experience, based on digital technology and our customers’ individual preferences.”