Norman: “A superior experience”
Malta-based MRG, which previously operated under the Mr. Green brand, has won a license to offer online sports betting to players in Denmark. The license, awarded by Danish regulator Spillemyndigheden, is the second for MRG in under a year. Last December, was approved to operate two sites: bingosjov.dk and bingoslottet.dk.
Per Norman, chief executive of MRG, told iGamingBusiness.com, “It has been in our strategy all the time to launch the full Mr. Green offering, including the sportsbook also in Denmark. Mr. Green’s casino offering has been a success in Denmark and after a quarter, revenue in Denmark amounted to 5 percent of MRG’s total revenue.
“We want more Danes to discover and appreciate our Mr. Green offering and enjoy a superior experience in a Green Gaming environment,” he said.
Norman added that Sweden is an “important market” for the firm and that he is looking forward to re-regulation in the country.
“The Swedish parliament approved a local gaming regulation in Sweden in June this year and it will come in place as of January 1, 2019,” Norman said. “This is something we have worked a long time for and we are looking forward to see Sweden finally becoming a regulated market.
“Sweden is an important market to us even though it is not our largest market; it represented approximately 18 percent of total revenue in Q2 2018.
“We recently handed in our applications and we are looking forward to continue to offer our Swedish customers entertainment in a ‘Green Gaming’ responsible gambling environment.”
CalvinAyre.com reported in August that Swedish regulator, Lotteriinspektionen valued the gaming market there at $1.95 billion for the first nine months of 2017, with about a quarter of it generated by foreign operators. The Swedish government is reviewing what the new legislation will mean for state-operated Svenska Spel and ATG. Svenska Spel reported revenue of SEK2.08 billion (US$227 million) during the second quarter, 4 percent lower than last year.
