On October 20, MSG Networks unveiled its presence in sports betting content, well ahead of the launch of mobile sports betting in New York.
Gamblers in New York City and North Jersey can catch three new shows devoted to wagering on sport, according to U.S. Bets.
“The Bettor Half Hour” is described as “a fast-paced, energetic show that will give an inside look at the sports betting landscape.” Host Alex Monaco teaches betting strategies, while analyzing storylines. The program airs Monday through Thursday at 5 p.m.
“The Betting Exchange” follows. Also, a half-hour, the program debuted as a weekly show in September with hosts Katie Mox and Jeff Johnson, with related news and analysis. Former Giants wide receiver David Tyree leads a rotating mix of New York-area athletes as recurring guests, such as Erik Coleman, Minty Bets, Alex Glaze and Sean Little.
The third show, “Odds With Ends,” airs for an hour starting at 11 a.m. each Sunday during the football season. Hosted by Tyree and former teammate Mathias Kiwanuka, the program offers betting analysis, picks, and predictions.
“David and I will provide fans with a unique perspective around sports betting that only former players can give,” Kiwanuka said. “We will chop it up and deliver analysis that will be helpful for NFL fans betting on games each week.”
For MSG Networks, it’s a way to bring fans into the sports betting culture, said Kevin Marotta, senior vice president of marketing and content strategy for the network. “We will significantly increase our sports betting presence with the launch of these fun and energetic shows, which will uniquely position us to become one of the premium destinations.”
