PlayStudios announced that on the heels of new partnerships with Station Casinos and Royal Caribbean Cruises, it has added blackjack to the existing slot games on its myVegas social gaming application.
“Our team took a serious look at what worked well within our mobile myVegas Slots app, and we asked our players what they most enjoyed about the traditional blackjack gaming experience,” said Andrew Pascal, president and CEO of PlayStudios. “In the end, we discovered some great opportunities for innovation, and those insights drove the development of myVegas Blackjack.”
Previously, myVegas only worked with MGM Resorts International, so the additional partners substantially increase its customer base. In the case of Station, it also signals a new focus on Las Vegas locals.
Under Nevada law, poker is the only online game for which players can gamble real money, a fact that has made social gaming offered through land-based casino websites all the more popular. The myVegas app links to casino reward programs, awarding hotel rooms, show tickets and other comps as prizes. Players have to come to the physical property to use their rewards, so social gaming is a way to increase business at the land-based casinos. Rewards are given for MGM properties including the Bellagio, Aria and MGM Grand. The Station partnership gives rewards to players at three of its properties—Red Rock Resort, Green Valley Ranch and Palace Station.
Pascal said the company hopes to expand myVegas to expand to other Station properties in the future.
