NASCAR has inked deals with two different companies to deliver high-quality sports betting content.
NASCAR and the Action Network recently announced a partnership to share sports betting content. Every week, NASCAR.com will feature editorial content and analysis from the Action Network, including expert PJ Walsh’s picks for NASCAR’s new props game, the NASCAR Props Challenge. In addition, the Action Network will share recommended picks and value bets for race winners plus head-to-head driver matchups via race-day content published on NASCAR.com.
NASCAR Managing Director of Gaming Scott Warfield said, “Sports betting presents a unique opportunity for NASCAR, so we want to immerse our fans in engaging and educational content around legalized gaming. We’re focused on strengthening NASCAR gaming content across platforms and the Action Network and its team of experts represent an integral part of our strategy.”
The Action Network Chief Content Officer Chad Millman added, “NASCAR has always been at the leading edge of innovation. We’re thrilled to be their partner as they continue to engage their audience with new and forward-thinking ideas.”
Launched before the start of the 2019 race season, the NASCAR Props Challenge is the sport’s first props-style game for fans. Prior to each Monster Energy NASCAR Cup Series race, the Action Network will share tips on NASCAR.com and ActionNetwork.com/NASCAR to help players try to earn points and win prizes in the 10-question game. In addition, the Action Network content will help fans strategize around NASCAR Fantasy Live.
NASCAR also recently formed a partnership with Genius Sports to develop an official NASCAR gaming offering for legal sportsbooks. Genius Sports will create a real-time gaming platform that provides up-to-the-minute odds plus a suite of traditional wagers and prop bets.
Last year, NASCAR also signed an integrity deal with Sportradar to develop a comprehensive sports gambling policy for the industry. In addition, the sanctioning body allowed all teams and tracks to sell marketing sponsorships to sports betting companies and licensed sportsbooks.
Meanwhile, NASCAR and Genius Sports,. a leading sports data company, announced a landmark deal that will see Genius Sports develop an official NASCAR gaming offering for legal sports books. The new agreement is the first step toward creating an advanced live betting product that will drive fan interest and deepen engagement around NASCAR race events, according to a press release issued by the supplier.
Genius Sports will utilize NASCAR’s official data feed to build a high-end live betting product to be sold to legal sports books around the world. Exclusive access to NASCAR’s official data allows Genius Sports to create a real-time gaming platform that provides up-to-the-minute odds and a suite of traditional wagers and prop bets. The new initiative will enhance the race-day experience and keep fans engaged with the sport for longer periods of time.
“Partnering with Genius Sports allows us to deliver a dynamic fan engagement platform in the rapidly growing world of legalized sports gaming,” said Brian Herbst, senior vice president, broadcasting and innovation, NASCAR. “This new relationship will provide another entry point to the sport, and complements our strategy to create a more immersive experience for fans.”
As a result of the agreement, Genius Sports becomes the exclusive provider of NASCAR data to licensed sports books. The new data partnership marks NASCAR’s first in the growing U.S. sports betting sector.
“NASCAR fans are some of the most devoted in the world, and we look forward to helping them to create a deeper, more connected experience that is both safe and secure as the business of sports betting continues to evolve in the U.S.,” said Mark Locke, Genius Sports CEO. “Furthermore, our global relationships will help bring the excitement of NASCAR racing to new audiences both within the United States and in new territories around the world.”
With 40 cars on the track reaching speeds of over 200 miles per hour, NASCAR’s official data is vital to the development of a gaming platform. Only licensed sports books in regulated territories will have access to the official data, providing greater transparency, accuracy and cooperation to monitor and safeguard NASCAR events.
Before the start of the 2019 season, NASCAR developed a comprehensive Sports Gambling Policy for the industry in which the sanctioning body granted all teams and tracks the ability to sell marketing sponsorships to sports-betting companies and licensed sports books.
