Pioneering lottery game developer EquiLottery Games signed a multi-year agreement with NASCAR May 21 to develop a new draw game, “NASCAR Racing Riches.”
The game is based on the results of live NASCAR Cup Series races, and expects to be ready as early as 2021.
“We are excited about the opportunities a relationship with NASCAR presents for lotteries,” said EquiLottery Games Founder and CEO Brad Cummings. “When released, `NASCAR Racing Riches’ will introduce both the sport and lottery to new consumers, while engaging existing customer bases.”
To play, consumers will purchase “NASCAR Racing Riches” quick pick tickets featuring three drivers entered in that week’s NASCAR Cup Series race. Prizes range from $5 to $50,000 and the game’s overall odds of winning are 7 to 1, making the game easier to win than other draw games. The weekly game will run concurrently with the NASCAR Cup Series schedule.
“As our sports betting platform continues to mature, we are exploring even more ways to engage,” said Scott Warfield, managing director, gaming for NASCAR. “We’re impressed with the development of this new live sports lottery category and the opportunities it affords NASCAR to ignite new passionate fans.”
EquiLottery Games also has agreements with some of the biggest names in sports and gaming including Major League Baseball, IGT, and Penn National Gaming with additional ones not ready for disclosure.
The first offering from EquiLottery Games, a live horse racing lottery game called “Win Place Show,” is tentatively set to launch in August through the Kentucky Lottery. The debut was pushed back from April as a result of the Covid-19 pandemic.
When it does begin play, it will mark the first daily lottery game based on the results of a live sporting event in the U.S.
