The National Basketball Association (NBA) and BetPlay have joined forces to make the sports betting operator official betting partner of the association in Colombia.
Together they will provide gaming experiences, promotions, products and content for NBA fans in Columbia utilizing BetPlay’s retail, digital and social media. BetPlay’s existing NBA offerings include virtual 24/7 wagering, and NBA Last 60, which shows highlights of past games.
Kuljeet Sindhar, associate vice president of the NBA’s International Fantasy & Gaming unit said in a statement, “We couldn’t be more excited to partner with BetPlay as we continue to engage our passionate fans in Colombia and enhance the ways in which they consume the NBA.”
Sindhar added, “As the gaming landscape continues to grow, we look forward to working collaboratively with BetPlay to offer new opportunities for local fans to display their interest in their favorite players and teams.”
