On March 15, sportsbook BetMGM announced that it had signed Michigan basketball great Jalen Rose as a celebrity brand ambassador. Rose, who is also an award-winning sports analyst will be featured in BetMGM’s upcoming marketing campaigns and participate in a variety of BetMGM fan events.
Rose came to fame as part of the Michigan Wolverines “Fab Five,” one of college basketball’s most famous teams. He went on a 13-year career in the NBA before becoming a multi-media personality and ESPN analyst and columnist.
Rose will engage with BetMGM customers and MGM Resorts’ M life Rewards loyalty members, both virtually and in person. He also will appear in BetMGM social media content and make guest appearances on radio and television programs nationwide.
BetMGM Chief Revenue Officer Matt Prevost said, Rose is “an All-Star addition to the BetMGM team. The impact he has had on the game of basketball is surpassed only by the exceptional analysis he provides fans daily. We anticipate a great relationship and look forward to the initiatives we’ll pursue together.”
