NBC Sports seems all in when it comes to sports betting. The organization created a new division dedicated to development in betting, gaming, and other areas.
NBC Sports Next will center on digital applications in sports and technology, an area that in addition to betting and gaming includes emerging media, youth and recreational sports and golf, according to iGaming Business.
“We’re proud to bring our top products and teams together under one integrated brand that will serve as a permanent home for opportunities across applications and technologies,” NBC Sports Next executive vice president Will McIntosh said.
NBC Sports Next will offer products to more than 30 million players, coaches, athletes, sports administrators, and fans across 40 countries.
“With this brand transformation and unique position within the media industry, NBC Sports Next’s portfolio of mobile and digital applications in the sports and entertainment space provides unparalleled experiences for our partners, advertisers, customers, athletes and fans,” said NBC Sports Next chief customer officer Jody Vogelaar.
