Swedish online gaming content supplier Net Entertainment has signed its first deal to supply content to the land-based gaming sector, inking a partnership to provide content for gaming machines in the network of U.K. bookmaker William Hill.
Net Entertainment will make its games available to a wide range of William Hill’s 2,300 licensed betting offices (LBOs) in the U.K. “The deal will allow Net Entertainment to maximize its distribution reach through William Hill’s major channels, which include retail, online and mobile,” said Bjorn Krantz, managing director and head of global marketing for Net Entertainment Malta Ltd.
