Nevada gaming revenue reached $1.23 billion in August 2025, marking a 5.5% increase compared to the same month last year, according to data released by the Nevada Gaming Control Board (NGCB).
While this represents growth year-over-year, it is a decrease from July’s reported $1.36 billion, indicating some month-to-month variability within the state’s gaming economy.
Key takeaways:
- Nevada’s casino revenues increased by 5.5% in August despite fluctuations in visitor numbers
- Clark County and Las Vegas Strip continue to lead regional growth, with revenues surpassing previous year
- New marketing campaign aims to boost visitor engagement amid evolving market dynamics
Clark County, which includes major gaming centers such as the Las Vegas Strip and downtown Las Vegas, accounted for the majority of Nevada gaming revenue, contributing $1.03 billion in August, up 5.3% year-over-year. The Las Vegas Strip was the largest single contributor within the county, generating $679.3 million, an increase of 5.5% year-over-year, confirming its ongoing prominence within Nevada’s gaming market.
Regional Markets Post Steady Gains
Additional regions across the state also reported revenue growth. Washoe County, home to Reno and Sparks, recorded $98.1 million in gaming revenue, adding to the overall growth in Nevada gaming revenue.
South Lake Tahoe experienced a modest increase of 0.5%, while Carson Valley reported revenues rising by 3.3%. Of particular note was a 33.7% year-over-year increase in Nevada’s collected percentage fees, highlighting additional tax revenue generated from casino operations.
Despite a decline in tourist visitation figures, several gaming regions posted positive revenue trends. Laughlin led with a 10.8% increase, generating $36.3 million. Downtown Las Vegas followed with an 8.4% rise to $63.2 million.
The Boulder Strip and Mesquite regions saw revenue gains exceeding 9% each. Conversely, outlying areas in Clark County were the sole region to report a revenue decline, down 0.9%.
This suggests Nevada gaming revenue has remained stable or grown despite fluctuations in visitor numbers, reflecting changing consumer behavior and market dynamics.
Marketing Push Supports Nevada Gaming Revenue Outlook
In support of the gaming sector, the Las Vegas Convention and Visitors Authority (LVCVA) launched a new marketing campaign titled “Welcome to Fabulous Las Vegas.” The campaign encompasses television advertisements, social media outreach, live events, curated visitor experiences, special offers and brand partnerships.
The initiative premiered during a prominent NFL game broadcast on September 4, aiming to enhance visitor engagement and sustain interest amid a competitive entertainment landscape.
The monthly NGCB reports provide detailed financial metrics and are utilized by operators and stakeholders to monitor market performance and adapt strategies in response to evolving market conditions.
